hellopanos blog

Wikipedia Identity

Moving Brands created a mark that leveraged the ownability of “W.” The mark is created from five lines that reference the “5 pillars,” and also represents the nine sister sites with nine equidistant nodes. As a living identity, the mark uses javascript to self-generate a unique movement and mark for every search term. This mark highlights where information exists on Wikimedia sister sites, advocating broader information gathering and encouraging contribution where content is missing. The mark forms a new, global semiotic language and references the collaboratively sourced, frequently updated information that makes up Wikpedia’s offer.