The city of Melburne has a new identity build from Landor Associates in Sydney. I really liked all the brand and the resulting simplicity of the project all coming from a quite complicated process and concept.
Don’t really know if I like the idea of a city’s branding but I guess our times demand it and it is a trend that will likely stay forever. In any way, results like these should be supported and should be seen more often!
You can read and see more about the identity on Landor Associates’ website and judge for yourselves.
source: nassoskappa.com/blog
