Working almost for a month now as the art director for the ozon magazine, I had the chance to revisit a number of its elements and redesign a couple of things.
As a new team, we tried to rebrand the magazine and rethink about its content, visual communication and read flow.
As a first step, I worked with the previous art director Dimitris Kourkoutis and studied the logo, giving it a bolder look and a more unique treatment in typography. Playing with the most powerful (IMO) element of the logo, the letter Z and transforming it to a symbol expanding to different directions of the horizontal stability of the word while creating a sense of calmness with the rest of the elements consisting of full circles and balanced curves.
Soon, we are going to be updating all the visual communication of ozon magazine and putting the new logo on covers, stickers posters and the web, I really hope we will manage to promote the new face of ozon.
You can visit the ozon website at www.ozonweb.com and see the online version of the magazine.
